PRICING ANALYSIS FOR B2B AND B2C COMPANIES

Understand how pricing changes could affect profit before you act.

Understand how pricing changes could affect profit before you act.

Rivisum analyses your existing sales data to identify margin leakage, pricing opportunities, and customer risk. You receive clear pricing scenarios showing the estimated impact on profit, revenue, and sales volume before changes are made.

Rivisum analyses your existing sales data to identify margin leakage, pricing opportunities, and customer risk. You receive clear pricing scenarios showing the estimated impact on profit, revenue, and sales volume before changes are made.

Projects are completed using an agreed Excel export. No sales data is required for the first discussion.

PRICING ANALYSIS FOR B2B AND B2C COMPANIES

Understand how pricing changes could affect profit before you act.

Rivisum analyses your existing sales data to identify margin leakage, pricing opportunities, and customer risk. You receive clear pricing scenarios showing the estimated impact on profit, revenue, and sales volume before changes are made.

Projects are completed using an agreed Excel export. No sales data is required for the first discussion.

PRICING ANALYSIS FOR B2B AND B2C COMPANIES

Understand how pricing changes could affect profit before you act.

Rivisum analyses your existing sales data to identify margin leakage, pricing opportunities, and customer risk. You receive clear pricing scenarios showing the estimated impact on profit, revenue, and sales volume before changes are made.

Projects are completed using an agreed Excel export. No sales data is required for the first discussion.

For better decisions

Rivisum

For better decisions

Rivisum

For better decisions

Rivisum

For better decisions

Rivisum

What Rivisum helps you understand.

Margin leakage

Identify products, customers, and segments where pricing or discounting may be weakening profitability.

Pricing opportunities

Find areas where historical sales behaviour suggests that prices deserve closer management attention.

Scenario impact

Estimate how proposed price changes may affect profit, revenue, sales volume, and customer risk.

Management priorities

Turn large sales files into a focused list of pricing decisions that deserve further review.

How a Rivisum pricing analysis works.

01

Define the pricing question

We select one product group, customer segment, or pricing challenge to analyse.

02

Agree on confidentiality and data scope

We agree on the necessary data fields, transfer method, retention period, and confidentiality terms. An NDA is available when requested.

03

Analyse historical sales data

Rivisum examines pricing, quantity, cost, margin, customer, and product patterns using an agreed Excel export.

04

Review scenarios and actions

You receive a clear report showing estimated profit, revenue, volume, confidence, and risk outcomes.

Rivisum supports management judgment. Results are estimates based on the quality of available data and the assumptions agreed for each analysis.

From sales data to a clearer pricing decision.

Product group: Coffee

Proposed price change: +3%

Estimated profit impact: +€24k to +€31k

Estimated revenue impact: +€61k

Estimated volume impact: -2.7%

Risk level: Low

Suggested action: Test on selected low-risk products first.

Rivisum does not simply recommend raising or lowering prices. It shows the possible financial outcome, the uncertainty around the estimate, and where a controlled test may be more appropriate than a broad price change.

View the upcoming platform

Built for companies making complex pricing decisions in Excel.

B2B distributors

Companies managing broad product portfolios, customer-specific prices, and frequent supplier cost changes.

Wholesalers

Businesses that need to protect margins while considering customer relationships, contracts, and sales volume.

Excel-based SMEs

Management teams with useful sales data but no dedicated pricing analytics department or internal pricing software.

Rivisum is especially suitable for companies with recurring transaction data across several products, customers, or pricing groups.

Start with one focused pricing question.

The first project does not need to cover your entire business. We can begin with one product family, customer group, or upcoming pricing decision and determine whether the available data can support a useful analysis.

✓ Agreed analysis scope

✓ Review of available data

✓ Baseline pricing and margin analysis

✓ Selected pricing scenarios

✓ Profit, revenue and volume estimates

✓ Risk and confidence assessment

✓ Management report

✓ Results review meeting

From pricing analysis to interactive software.

Rivisum is being developed into an interactive platform where managers can upload sales data, adjust pricing assumptions, and see estimated outcomes immediately. The current service allows companies to receive the analysis while the software platform is being developed.

See what we are building

Discuss your pricing challenge.

The first conversation is used to understand your pricing process, available data, and current business question. You do not need to share sales data before confidentiality and project scope have been agreed.

Patrik Haapaniemi · Rivisum · patrik.haapaniemi@rivisum.com · +358 45 851 4327

Email Patrik